Business Attraction

I had the opportunity to attend a new networking group last night. The man who set it up runs a marketing company. He has marketed himself very well in the process of demonstrating a strategy to attract clients. The network is set up to help connect business owners with potential clients.

One of the draws to the monthly event is the emphasis the leader has on helping people make money - by facilitating the people connections through the event. He showcases those who step up to the plate as vendors with a table and platform time to promote their expertise; and he garners testimonials from his marketing clients about their success in working with him, which they share up front at the gathering. So he makes money as he helps others. He also gains huge visibility and credibility in the process, expanding his sphere of influence and opportunity at the same time.

This is a classic case of business attraction, where people are clamoring to do business with him because he is helping others succeed. Anyone in business has surely heard the saying, “If you help enough people get what they want, you will get what you want.” I believe it was Zig Ziglar’s quote.

Here are a few verses from the wealth of great advice in the book of Proverbs that seems to apply well in this situation.

A generous man will himself be blessed, for he shares his food with the poor. – Proverbs 22:9

Love and faithfulness keep a king safe; through love his throne is made secure. - Proverbs 20:28

A good name is more desirable than great riches; to be esteemed is better than silver or gold. – Proverbs 22:1

What are you attracting when you are going after business? Are you giving beyond what is expected to your clients – or to your boss – or your employees? We are all accountable for what we give out. It will come back to us doubled or quadrupled. So perhaps you’d better change what you’re giving to others if you’re not liking what’s coming back to you!

I’m working on becoming more excellent in all my ways. I know that’s what I want to attract back, as well as wanting to stretch myself to see what I am capable of becoming or doing. My favorite verse that I have by my computer so I’ll continually keep it in mind to apply is:
“Do you see a man skilled in his work? He will serve before kings; he will not serve before obscure men.” – Proverbs 22:9

I’ll leave you with that challenge! How about doing your work well enough today that it would be welcomed in the White House or other prominent places?! Actually, the King of Kings is our audience of one every day. Let’s not forget that either!